Web, Video and Audio Conferencing Software, Hardware, Services and Research Papers

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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online

December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

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Roadmap to UC Projects that Reap Rewards by SearchUnifiedCommunications.com E-Books

November 09, 2009 - (Free Research) This e-book provides a roadmap for building a unified communications business case and offers practical strategies for implementing short-term projects with long-term payback, establishing metrics for ROI evaluation, and setting the stage for adoption of richer collaboration capabilities in the future.

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The Compelling Case for Conferencing by Microsoft

August 01, 2009 - (Free Research) As organizations look for ways to improve business outcomes while reducing costs and encouraging environmental sustainability, many are turning to software-based conferencing and collaboration solutions for audio and Web conferencing. This paper explains some benefits realized by companies who have deployed these unified communications solutions.

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